BIOGRAPHY

Michele Lynn Marzocco Cook

Enterprising, engaging, energetic and customer-focused sales and marketing pacesetter with an innate ability for building new business and forging loyalty with clients, vendors, internal and external business partners. Unmasks business and market development opportunities not always readily recognized. Identifies and capitalizes on both apparent targets and also niches within a client’s business into which upsells and solutions sales can be delivered.

Professional Info

 

I am an English Literature Major & Marketing Minor with 35 plus years of proven top-performing experience in sales & marketing.  I develop sales & marketing materials; brochures, presentations and pamphlets, and sales email touches for customers / clients. I have written and won hundreds of proposals for businesses; temporary staffing, customized modular buildings, telecom, software & hardware technology adoption and roll-out for large and midsize industries. I have nearly two decades of government proposal writing; Federal, State & Local, K12 through Universities. As far back as the early 1980s, I helped Karl Storz Endoscopy put together their technical manuals for their doctors. At the time, endoscopy such as arthroscopy and sinoscopy was new in the United States. I helped Xerox Learning Systems customize training solutions for large clients such as Century 21 Real Estate. I have been doing such for large, midsize and small companies ever since.

Companies, partners & clients I have worked with, include but are not limited to: Intel, Canon, Lockheed Martin, GE Capital, Prudential Financial, Century 21 Real Estate, Century 21 Insurance, Michelin, Best Buy, Car Toys, Spencer Technologies, Longevity Capital, AST Institute, and more. Some government clients have included the VA - Veteran's Administration, U.S. Department of Agriculture, NASA, Commonwealth of Kentucky, and Riverside County Transportation Department  

I assist companies & organizations to create and build upon their foundations whether through technology, systems & processes, or sales & marketing strategies. 

My expertise is here for you:

  • Over 5 years with a local Healthcare Marketing Leader, I assisted medical professionals / dentists develop their online strategy with ongoing performance through Website Design, SEO - Search Engine Optimization, PSEM - Paid Search Engine Marketing, Blogging, Social Media, etc.

  • I developed the Federal, State & Local Government Marketing Strategy Plan and executed exceptionally; exceeding quota as Government Marketing Manager at a locally-owned Energy Saving HVAC Software Company. 

  • Consistent Top Sales Performer at leading services provider helping businesses monitor & secure government business; having started in small business account management, ultimately managing and building their Corporate & National Accounts.

  • Consistent Top Sales Performer at a leading national hardware & software supplier providing solutions to K12, College & Universities, and State & Local agencies.

  • Clients include large enterprise, midsize & small business and non-profits.

  • Skills listed below are example only.

Skills - Software & Technology

 

Sales Force

Zoho CRM

Adobe​

Quickbooks

Wave Apps

Skills - Social Media

Facebook for Business

Twitter​

LinkedIn

Pinterest

Instagram

Alignable

Blogger.com

YouTube

Skills - Software & Technology

Microsoft  Office - Excel, PowerPoint, Word, SharePoint, etc.

Hootsuite

​ManyChat

Skills - Processes & Strategy

Business Planning

Market Analysis & Planning

Client Feedback

Channel, Partner & Alignment Strategy

Technology Implementation & Adoption